Geoge Herbert Champ was born November 13, 1856 in Rockford, Illinois to Frederick P. Champ. In 1892 George Champ and his wife Alla came to Logan, Utah to visit relatives, but Champ, who had already run businesses in Illinois and Iowa, saw an opportunity to start a new mortgage company in Cache Valley. They stayed and Champ started the Utah Loan Mortgage Corporation which specialized in importing capital to finance farm mortgages. In 1896, Alla C. Champ gave birth to Frederick Percival Champ, the only child the couple would have. Soon thereafter Champ also began the Cache Valley Banking Company and he ran both companies until his death in 1919. Alla Champ died in 1911.

Responding to pleas from his father, Frederick Champ returned to Logan from his work for Herbert Hoover and his studies at Harvard University to run the family businesses. On December 29, 1921, Champ married Frances Elizabeth Winton in Duluth, Minnesota. He became very active in both the mortgage banking industry, in civic affairs, and in agricultural matters. He held numerous positions on many boards in all these areas and was especially active in the Boy Scouts of America. He was also active in St. John's Episcopal Church in Logan, Utah serving as their treasurer for many years. Frances was likewise active and was an accomplished pianist performing in concert halls across the country and also published music which she wrote. Frances and Frederick had three children, George Herbert "Herb" Champ, Mary Knox Champ (Nielsen), and Frederick W. Champ. "Herb" Champ took over for his father and his brother Frederick, known as "Wint," served as Vice President. Frederick P. Champ retired in 1965. He passed away in March 1976. Frances W. Champ died in August 1982. Herb Champ continued to run the family businesses for many years and still resides in Logan, Utah. Mary K. C. Nielsen lives in Connecticut. Frederick W. Champ passed away in 2001 while living in Salt Lake City.