Product placement in mass media
Subject
Subject Source: Library of Congress Subject Headings
Scope Note: Here are entered works on an advertising technique that consists of the use of name-brand products as props or as set dressing in motion pictures, television programs, or other mass media.Found in 1 Collection or Record:
Eiger Sanction collection
Collection
Identifier: UUS_ORA 052
Abstract
Promotional posters and photographs featuring the placement of Marmot apparel in the Clint Eastwood film "The Eiger Sanction"
Dates:
1973-1977